Privacy policy

Last updated: October 27, 2026

FEELS Consulting ("FEELS", "we", "us" or "our") operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). FEELS is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

Contact details including your name, address, billing address, shipping address, phone number, and email address.
Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
Account information including your username, password, security questions, preferences and settings.
Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences and items you are interested in, to send notifications to you related to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to facilitate any returns and exchanges, to enable you to post reviews, and to create a customized shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.
Marketing and Advertising. Subject to your choices, valid consent where required and applicable law, we use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements for products or services on the Services or other websites, including based on items you previously have purchased or added to your cart and other activity on the Services.
Security and Fraud Prevention. We use your personal information to authenticate your account, to provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password or other access details with anyone else.
Communicating with You. We use your personal information to provide you with customer support, to be responsive to you, to provide effective services to you and to maintain our business relationship with you.
Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

With Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity with different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may have a right to direct us not to share information about you to show you targeted advertisements and marketing based on your online activity with different merchants and websites. You can exercise your rights to opt-out of those uses here .
When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.
With our affiliates or otherwise within our corporate group.
In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you. In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our Store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy . Depending on where you live, you may exercise certain rights with respect to your personal information here Shopify Privacy Portal Link.

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted. As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

Financial Health Scorecards

When you submit a completed Business or Personal Financial Health Scorecard, we collect your email address, assessment type, answer selections, submission time and your separate marketing choice. We also process a request identifier, the applicable disclosure version and security-verification information. We use your selections to calculate your score, rating, interpretation and personalized recommendations, show your results and email you a copy with access to the matching free Excel workbook. Please do not provide account numbers, passwords, Social Security numbers or other unnecessary sensitive information.

Assessment answers are validated and used for calculation on our server. The detailed answer selections are not retained in the delivery queue. Your email address and calculated results are encrypted temporarily for email delivery. Neither your individual answers nor your score or recommendations are stored in Shopify customer records. These statements concern our scorecard system; a copy of your results is also processed by our email provider and remains in your own mailbox unless you delete it.

Every assessment accepted by our system creates a durable, queued assessment-lead record for synchronization to Shopify. We match your email address to an existing customer where possible or create a new lead record. Shopify stores your email address, the type of assessment completed, completion information, marketing choice and applicable consent evidence. Synchronization takes place separately from results delivery and may be delayed or retried; acceptance of your results request does not mean a Shopify update has already completed. Recording an assessment lead does not itself enroll you in marketing.

Marketing is an optional, affirmative choice. Choosing Unlock results only provides the same personalized results and workbook without a new marketing subscription and does not cancel an existing subscription. Choosing Unlock results + subscribe records your request to receive FEELS Consulting marketing emails with financial tips, resources, service updates and offers. New scorecard marketing enrollment is currently available only when Cloudflare identifies the approximate country of your internet connection as the United States. We do not ask you to declare your country of residence. If your connection appears to be outside the United States, or its country cannot be confirmed, we do not create a new marketing subscription and your existing email preferences remain unchanged. You still receive the same personalized results and workbook. For eligible requests we use single opt-in, without requiring a separate marketing-confirmation email. Connection-country information is approximate and may be affected by travel, VPNs or other network arrangements; it is not proof of residence. Existing unsubscribe preferences are preserved: the scorecard process does not automatically resubscribe a previously unsubscribed customer. Existing pending preferences are not automatically treated as a confirmed subscription. You can unsubscribe from marketing at any time using the link in a marketing email or by contacting us. Choosing either results option is not consent to SMS marketing.

For requests to subscribe, our consent record retains the applicable eligibility rule and decision and the minimal permitted country evidence: a United States indicator only when the connection is positively identified as United States. We do not retain a foreign country code, a country-of-residence declaration, a raw IP address or precise location in that consent record. The eligibility process does not retain connection-country evidence for results-only requests. These limits apply to our scorecard consent records; Cloudflare and other providers may separately process technical information for security and service operation as explained below.

We use Shopify for assessment-lead records and applicable marketing preferences and evidence; Cloudflare Workers and D1 for server-side calculation, encrypted processing, queues, synchronization and consent-evidence storage; Cloudflare Turnstile to help distinguish legitimate visitors from automated abuse; and Resend to deliver personalized results emails. Turnstile processes browser and technical signals for this security purpose. We use IP addresses transiently for verification and abuse prevention, with keyed hashes used for rate limiting. These identifiers may still be personal data; they are not described as anonymous. See Cloudflare's Privacy Policy and Turnstile Privacy Addendum, and Resend's Privacy Policy. These providers process information necessary for their services, subject to their applicable terms and data-protection arrangements.

Scorecard retention

We normally remove the encrypted email-and-results delivery payload from our active delivery queue when the email provider accepts the message or a delivery attempt reaches terminal failure. Delivery requests have a 24-hour expiry, with limited retries before then. Queue removal does not mean the recipient's mailbox, email-provider records or provider backups have been erased. Resend currently describes 30-day email and log retention on its Free plan, subject to its terms and applicable legal requirements.

After successful Shopify synchronization, the D1 assessment-lead copy is normally removed 30 days after synchronization. Unresolved assessment-lead and consent-synchronization records are retained and flagged for review rather than silently discarded when their ordinary review or expiry point is reached. Temporary delivery payloads remain subject to their separate delivery expiry.

We review assessment-lead information 24 months after the latest Business or Personal Scorecard completion. This is a review date, not automatic deletion of a Shopify customer. We consider other relationships, orders, services, ongoing subscriptions, your requests and legal obligations when deciding whether to retain, remove or appropriately anonymize assessment information.

Consent evidence used for marketing is retained while the subscription remains active and, under our retention standard, ordinarily for four years after unsubscribe. Encrypted D1 consent records serve as the durable evidence archive, including evidence not fully displayed in a Shopify history summary. This evidence is not subject to blanket deletion 365 days after signup. Unresolved evidence remains flagged until resolved. Different retention may apply when required by law, to establish or defend legal claims, or to preserve the minimum information needed to honor an unsubscribe preference. Shopify consent records are reviewed separately; they are not automatically deleted when the D1 retention period ends.

You may request access to, correction of or deletion of your personal information using the contact details below. We may verify your identity and coordinate requests across Shopify and our scorecard providers, subject to applicable legal obligations and exceptions. Removing assessment information does not automatically erase records needed for another lawful purpose.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

Right to Access / Know. You may have a right to request access to personal information that we hold about you.
Right to Delete. You may have a right to request that we delete personal information we maintain about you.
Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.
Right of Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
Right to Opt out of Sale or Sharing for Targeted Advertising. Depending on where you reside, you may have a right to opt out of the "sale" or "share" of your personal information or to opt out of the processing of your personal information for purposes considered to be "targeted advertising", as defined in applicable privacy laws. You can exercise your rights to opt-out of those uses here. Please note that if you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will automatically treat this as a request to opt-out for the device and browser that you use to visit the website. If we are able to associate the device sending the signal to a Shopify account, we will apply the opt out request to the account as well. To learn more about Global Privacy Control, you can visit https://globalprivacycontrol.org/. Other than the Global Privacy Control, we do not recognize other "Do Not Track" signals that may be sent from your web browser or device.
Managing Communication Preferences. We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.

You may exercise any of these rights where indicated on the Services or by contacting us using the contact details provided below. To learn more about how Shopify uses your personal information and any rights you may have, including rights related to data processed by Shopify, you can visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required under applicable law. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority.

International Transfers

Please note that we may transfer, store and process your personal information outside the country you live in.

If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date and provide notice as required by applicable law.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at kevinmroberts519@gmail.com. You can find our other contact details on our contact information policy.